Toureg Print, outdoor, online banners and… elevators?

This was the introduction of VW’s latest Toureg model. It was more than just an SUV. It was a SUVW. The SUVW introduction launched via full page color ads in the Wall Street Journal, national magazine ads, outdoor in downtown Manhattan and online banners.

And yes, on the screens in the lobby of the Wall Street Journal building next to the elevators. Go figure.

Agency: Deutsch LA