To launch the 2014 Silverado, we introduced America to a man and his truck. A Silverado truck that is an important part of his life. Sometimes he might be out with family, friends and some bikes. Sometimes with a bull on a mission. And sometimes it isn’t a man and his truck. It’s a woman and her truck.

Agency: Leo Burnett Detroit

Romance: 60 second Super Bowl commercial

By the time we wrote this spot, folks were pretty familiar with “A man and his truck”. But this was the Super Bowl. We needed something extra. And that something was a bull that turned the heads of all the bovine babes. Ad Age reported it as “one of the most viewed ads ahead of the Super Bowl”. It has over five and a half million views and counting on YouTube.