HandyCam and video editing software
Ron Saltmarsh and I got to work for John Doyle on this spot for Sony. It debuted on the NCAA championship game. The story (Spoiler: not real) was one of a high school student in a remote town in Alaska making his own recruitment video and sending it to coach Mike Krzyzewski. We actually shot the scene with Coach K in his office at Duke. The cherry on top was that the championship game was won by Coach K and his Blue Devils.
Agency: Young & Rubicam, Irvine
CA Ad Annual