Steve Silver invited my creative partner Ron Saltmarsh and I to be part of his “A man and his truck” campaign that launched the 2014 Silverado. A man and a Silverado truck that is an important part of his life. Sometimes he might be out with family, friends and some bikes. Sometimes with a bull on a mission. And sometimes it isn’t a man and his truck at all. It’s a woman and her truck.

Agency: Leo Burnett Detroit


Romance: Super Bowl spot

Her Horse: 60 sec spot

Vertabrae: 30 sec spot