Adidas wanted to reconnect with runners. We came up with a campaign that did just that, with insights into these dedicated athletes and some of the practices that seemed totally normal to them, but not so much to everybody else.
The running community completely embraced the campaign and Adidas for recognizing that they were different. And yes, proud of it.
Agency: Leagas Delaney, SF
One Show Gold Pencil
One Show Silver Pencil
Four New York Art Directors Silver Cubes
CA Ad Annual
MPA Kelly Awards finalist